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CASE STUDY: INFREWGO
COMPANY MISSION:
Infrewgo was created to enter the coffee market and help reduce the preparation time without taking away the feeling of being at home while having that first cup of coffee. It is perfect for those busy days when you need to make it to work, a meeting, a doctor's appointment, or any other place where waiting for a cup of fresh coffee to be brewed will slow you down.
CLIENT RELATIONSHIP:
Our first project included building out the e-commerce website in addition to brand strategy and social media graphics.
2022 - We developed a new logo to represent that Infrewgo were developed to be great on the go.
CHALLENGE
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We worked to develop the brand after the first design company became unresponsive to the client.
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Our goal was to create brand visuals that represented the brand and systems to help facilitate e-commerce and e-mail marketing.
OUTCOME
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Custom branding: logo, visuals, and messaging
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A luxurious, user-friendly website design
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A responsive e-commerce site
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High-quality product photos and description to help users make informed decisions
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SEO-friendly content
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Brand identity and design fully refreshed with intention
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High-converting and highly-rated design and client journey
Sharletta Hanks, the inventor of Infrewgo was selected as a top finalist for the South Side Pitch Competition in 2019. She presented in front of an expert panel and was well received by the audience. Rosemint Media directed the Pitch Competition entry video and assisted in the overall pitch strategy.
STRATEGY
Going into 2022, the client has switched to a subscription/limited membership model to better serve repeat buyers and to focus more on partnerships as a marketing tool. We help by setting up the systems and back-end as well as advising on communications and opportunities.